Ann Sieg Posted By: Ann Sieg
On: May 7, 2009

Always wanted a heavy hitter to promote your business?

Here’s a useful fact:

Did you know that 20% of all your ads will be
responsible for 80% of all your sales?

Or that 20% of all your keywords will account for 80%
of all your website visitors?

Go check right now if you don’t believe me.

Here’s how you can use this information to double or
triple the amount of leads you’re currently generating.

Pinpoint the small percentage of ads or sources of
traffic that are bringing in the majority of your
leads and do whatever you can to increase them.

Get rid of the rest. (or forget about them)

You may have heard of the 80/20 rule before (also
known as The Pareto Principle).

It states that 20% of all your efforts in any given
activity will be responsible for 80% of your results.

It never ceases to amaze me how this rule literally
applies to EVERYTHING you do. It’s as predictable
and guaranteed as the law of gravity itself.

But what I’ve found is that many times the ratio is
MUCH more extreme than 80/20.

For example, more like 90/10. Or 95/5. Or even 99/1.

This is why every network marketer dreams of one
day signing up a heavy hitter into their downline or
getting them to promote their stuff.

The truth of the matter is, one REALLY good business
partner – the right partner – can make you more money
than 1,000 distributors.

All big income earners know this to be fact.

The reason I’m telling you this is because I’m going
to be sending you a brand new video soon that
specifically talks about the strategy of ”piggybacking”
off the efforts of big players to accomplish more in
your business.

You won’t want to miss this video because there
is no single method out there that will get your
business the attention it needs FASTER than having
someone with big name recognition endorse you.

You can use this strategy for anything:

-Getting more visitors to your websites

-Generating more leads

-Selling more of your products

-Sponsoring more people into your business

It’s been a huge key to my success and it’s not just
a network marketing thing either.

This is the same lead generation model that many huge
corporations like Redbox, The Geek Squad and even
Microsoft have used to almost single-handedly
build their businesses from the ground up.

Best of all, it works like crazy for people like us
too.

So keep an eye on your inbox. I’ll be giving you some
great examples in this free video.

If you want to begin leveraging the efforts of
successful people even more, you’ll want to pick up
a copy of the ‘How I Built My First List’ course here:

http://www.howibuiltmyfirstlist.com/aff_kulik/

This series of classes is all about finding people
who have already worked hard to generate a huge
flow of leads online…

And then simply SHIFTING their audience and their
stream of leads over into YOUR business.

It’s a lot easier than you think once you see the
formula in action.

http://www.howibuiltmyfirstlist.com/aff_kulik/

To Your Success,

Ann Sieg

Ann Sieg

32 Comments »

  1. Ann (and Mike),

    This article about “heavy hitters and expanding your business” is just what I’m looking for. I am in RenPro and have just begun to explore other avenues to draw more attention to my site, to generate leads, and to promote what I have to offer. Thanks for sharing. Crystal

    Comment by Crystal Robinson — May 8, 2009 @ 7:35 am

  2. Hi Ann:

    EXCELLENT message!

    Yes - there IS a pattern in the world that occurs over and over again - where 80% (the majority) of the results come from 20% (or less) of the causes.

    For example - 80% of our enjoyment in life is from 20% of the time — 80% of our relationship fulfillment is from 20% of our friends — far less than 20% of the earth’s surface produces 80% of its mineral wealth — more than 80% of our food comes from less than 20% of the land — more than 80% of the world’s wealth is held by less than 20% of the population, etc.

    This can also apply to ‘personal finance and investing’ in many ways…

    That is to say - if this principle holds true, it means that 80% of our investment returns come from about 20% (or less) of our portfolio — 80% of our business income, comes from approximately 20% of the revenue sources — 80% of our productivity at work comes from about 20% of our time (so true! :-) — 80% of company productivity comes from 20% of the employees — 80% of our savings come from 20% of our frugal strategies — 80% of our family income is derived from 20% of our income sources — on and on.

    If we apply this to our own lives, we’ll realize that a relatively small amount of effort brings the majority of our results.

    If we focus on the tasks (20%) that bring the most success (80%) - then we’ll increase our overall productivity and reduce our time wasted - Wow!

    In other words => Less is MORE! :-)

    Thanks Ann - appreciate you.

    Sincerely / Peter A.

    Comment by Peter Arnold — May 8, 2009 @ 7:56 am

  3. Thanks for the reminder of the heavy hitters and the 20/80 ratio.

    makes every word important.

    Comment by Elsa Neufeld — May 8, 2009 @ 8:07 am

  4. I agree, most people waste time and money on campaigns that simply don’t produce. That is another reason why people quit and say it didn’t work for them.Proper keyword selection will make or break you.

    Comment by Best Exercise To Lose Weight — May 8, 2009 @ 8:42 am

  5. Hi Ann and Mike,

    Solutions and asnwers always appear right on cue.

    Guess many people know the principle but we forget to use it in our businesses and daily lives.

    My anticipation of what you have in store for us all has me tingly all over.

    Comment by Judith Atkinson — May 8, 2009 @ 9:31 am

  6. Right on target. 5% of the world leads the other 95%. Got to love people where they are. “They don’t know that they Don’t know” Question for all is Who is really helping you? And “Be All You Can BE?”

    Lastly, Live life as if you where dying IN A Positive WAY. Famous word of Papa Bellina “ForGetAboutIt”

    Comment by Dan Bellina — May 8, 2009 @ 9:47 am

  7. Your are absolutely right about the 80/20 rule. You speak about it often and I have seen it for myself firsthand. This doesn’t just hold true for network marketing, if you really think about this, it holds true for most everything we do.

    As to the heavy hitters, while having a lot of people in your organization is important, having the right people is critical.

    Thanks Ann for your insight.

    Sincerely,
    Fred Villareal

    Comment by Fred Villareal — May 8, 2009 @ 10:18 am

  8. yes this is very true… in these times you would think! people would be more opened… instead more scared.to fine the “DREAMERS” there out there, we do need the right exposures,

    Thanks ANNA
    Frank Mascola

    Comment by frank mascola — May 8, 2009 @ 10:34 am

  9. Hello Ann & Mike, Theodore Dade Here, The Information that you’ve been Providing me is The Best! It Helped Me Build my Internet Business with the Necessary knowledge that I needed at The Time to get By! Whew! Thanks for the Relief. A Little word that I made Up!

    My Only Problem is that I’m a Very Specific and Detailed Person when it comes to building My Internet Business. I’m always Professional when dealing with my Clients. But, The Information that I need to know, is Hard to Come by, and People is Not to Reluctant to Release That kind of Information. So, I Just keep Studying & Doing Research on Internet Marketing to Grow My Business.

    Therefore, I took my Internet Business Underground and “Chose” to Market Privately. Everytime I Market my Business Publicly! Someone Swipe My Content and Creative Ideas with No ROI. So, now I Get Paid for Everything I Do, Except Help People make Money Online, lIke what You & Mike have Done for Me and a Host of Others.

    Now! I’m in a State to Return the Favor! Send Me a Personal Email, so that I Could Elaborate More, You’ll Discover a Hot Niche Market to Tap into, Just for Assisting Me and My way of Really Saying Thank you For All You Have Done for Me.

    Thanks and Have a Blessed Day!

    Comment by Theodore Dade — May 8, 2009 @ 10:37 am

  10. I think another thing to note about becoming a heavy hitter is that you need to do enough work to get to the 20% that works! Sometimes when we start out, all we see is the massive work that doesn’t produce. After a while, the 20% that’s productive starts to emerge, but not if you have given up before then!!

    When I first viewed Mike’s “How I Built my First List” video, I was intrigued with leveraging the success of others. I started an interview series with other successful WAHM’s so that they will receive acknowledgement for their achievements, and I receive “lift” from their popularity. It has been lots of fun. Thank you Mike for making this point clear to me.

    Can’t wait for the new vid!

    Julia

    Comment by Julia Rymut — May 8, 2009 @ 11:12 am

  11. Ann, for more than a year I have been buying your stuff and going through your emails. I still don’t have an idea to what to do. Just like this it is just another thing asking for more money to get more info. I don’t have a clue on what to do or use what I have. How do I get some answers

    Steve Hymas

    Comment by Steven Hymas — May 8, 2009 @ 11:23 am

  12. I know when I first started it took quitge awhile to put some content together, then I didn’t quite grasp how it all works - like a visual. The longer I’m doing this, the clearer it has been for me. I am also in the Renegade Breakthrough class and that has really helped me a lot to put more pieces of the puzzle together. If you’re in the Renegade Professionals, click on the 90 day action plan to help guide you what to do next. Hope that helps. Jodi Barnhart

    Comment by Jodi Barnhart — May 8, 2009 @ 1:33 pm

  13. Steve - that message above is in reponse to your comments.

    Comment by Jodi Barnhart — May 8, 2009 @ 1:33 pm

  14. ANN I HAVE SPENT SOMUCH MONEY ON THE OLD ARCHAIC METHODS OF RECRUITING AND HAVE GOT VERY LITTLE FOR IT THANKS AGAIN, SARAH A

    Comment by Sarah Martin — May 8, 2009 @ 5:16 pm

  15. I DO NOT KNOW WHY YOUR SYSTEM only showed a half of my nessage- THE long and short is that it is high time that I MAKE SOME MONEY HAVING SPENT A LOT OF MONEY ON THE OLD METHODS> PLEASE DO NOT DROP ME. THANKS SARAH MARTIN

    Comment by Sarah Martin — May 8, 2009 @ 5:20 pm

  16. Ann nice article. Keep in mind I am looking for heavy hitters in my new project right now! I am Director Of Web Development for a new network marketing company that helps make the web be more accessible to people with disabilities(AccessibleNet.com). It is truly the definition of ground floor since we are the only ones online doing anything like this.

    Contact me if interested Ann or Mike Please.

    Can’t wait to receive the video from you I will be checking my e mail often!

    Have a nice day!
    Happy Marketing,

    Comment by Matt Fusinato — May 8, 2009 @ 5:42 pm

  17. Just by reading blogs written by a number of ‘Heavy Hitters’ and leaving good relevant comments will get Google and other search engine robotz to backlink with weight to a signature site.So indirectly the Heavy Hitters are coming on board to help you with info and traffic.

    Comment by Bill Vlasak — May 8, 2009 @ 6:50 pm

  18. Hi Ann I am always looking forward to your material.
    I have learned so much from you already, but it never stops.
    From what I have heard that is the reason why successful people become successful, they just never stop learning.

    So I’ll keep learning…
    As long as I am not turning into a sponge (-:

    Comment by Carolin Hauser — May 8, 2009 @ 7:25 pm

  19. Hi Ann, Enjoyed the free e-book The Attraction Marketers Manifesto. I have finally found the training with the Mike Klinger program we have been looking for 18 months. Congrats for the perserverence and the dedication to the excellent work Mike and Ann have accomplished. Looking forward to learning from both of you all we can and then some. Ann, How did you learn to write such good content?

    Comment by David DeLong — May 8, 2009 @ 9:34 pm

  20. just finished joining twitter. Ann, David DeLong here. Would you look at the website service http://www.pricelesspossibilities.com and give feedback if that would be money well spent ( $19.95 a Mo.) and be part of the Professional renegade program at the same time ( $39.95 a Mo)?

    Comment by David DeLong — May 8, 2009 @ 10:09 pm

  21. i like anns comments & expertise.
    no bull easy to understand,straight to the point!
    want to learn the right way,not secondhand,or,wrong info that gets you nowhere,but Frustrated & Confused.

    Comment by paul mathews — May 8, 2009 @ 10:35 pm

  22. I thought I understood, sort of, the 80/20 rule, but also thought 20% was a small amount of effort to get such large results. Thank you Peter Arnold for your thoughts above that really spelled it out in everyday use to a newcomer.

    It(80/20)is everywhere and in real daily use .
    Estelle B.

    Comment by Estelle B. — May 9, 2009 @ 5:55 am

  23. Very Enlightening Anne thank you for that.
    I had never heard of this rule before, seems I’m the only one.
    I will have to do some investigation, to see where My 20% is.
    Steve OUT!

    Comment by Stephen Hyde — May 9, 2009 @ 11:55 am

  24. Hey Ann Thank you very much for the link, looking forward to the brand new video soon that
    specifically talks about the strategy of ”piggybacking” off the efforts of big players to accomplish more in our business.

    Comment by Brian Baulch — May 9, 2009 @ 5:16 pm

  25. Thanks Ann for keeping me on your list. I have the copy of your first book which I downloaded for free, thanks. What I observed from that is it didnt really give the how to and I am still in the dark. Also, I notice that every time I hear from you it is a new thing that requires monies. I know you cant afford to give information away but maybe you could do a mentoring program where the requirement would be to mentor someone else to success and pay the expenses for them until they were successful and then they would be required to do the same for someone else and so on and so on. So in other words you would mentor me and pay my training until I was successful and then I would be assigned someone to help or I would find someone to help and do the same for them. Thanks again for you help and continue to keep me posted.
    Grace

    Comment by /grace simpson — May 9, 2009 @ 7:08 pm

  26. Hi Ann and Mike, EXCELLENT !!! info, thank you.I`m going to go to my PPC campaigns and weed out the 80% of dead wood.
    Kind Regards
    Greg

    Comment by Greg Bareham — May 9, 2009 @ 8:08 pm

  27. Hi Anne and Mike,it’s good to be reminded of the 80/20 rule as understanding the concept makes a marketing strategy to attract the 20% obvious. The challenge is to identify this sector and I look forward to seeing your video.

    Comment by Peter Benns — May 10, 2009 @ 9:06 am

  28. True so very true, in my previous military career we found that roughly 20% of targets created the greatest damage to an enemy, as a sales manager in corporate America 20% of our accounts generated nearly 80% of our revenue. Bring it on, can’t wait!
    Ralph H.
    http://ralphhollandsworth.com

    Comment by Ralph Hollandsworth — May 10, 2009 @ 7:21 pm

  29. Hi Ann,

    Can you re-assure me that I will be satisfied with the RENEGADE system, for a person like me who lives in TANZANIA where e-commerce is still in its infancy!??? Or will it be just a white elephant?? I want the system to help me get as many referrals to http://www.quest.net a website of QUESTNET LTD, of which I am an independent representative.

    Another thing, you advised me to use Paypal for payment. I have an account of Paypal, now how do I proceed??

    Thank you for understanding.

    Yours sincerely,

    Zacharia Chobya

    Comment by Zacharia (Zaki) Chobya — May 11, 2009 @ 8:42 am

  30. It´s not been easy, but still… I´ve felt it in my gut that it´s better to do things proper when dealing with humanbeings. Could it be that in the end the best one´s are your dearest friends and even your relatives..?(Like you wrote in Renegade) I sure hope that is the case with Me. :)

    Comment by Pekka Hannonen — May 11, 2009 @ 1:27 pm

  31. Ann as always your willingness to share the goods continues to keeo you & Mike head & shoulders above our other MLM industry trainers & leaders.
    Being an active participating member of The Elite Renegade Breakthrough Mentoring Program IS helping to realize my dream of helping more people create their own online empire by .

    Talk about “aha moments”

    If I can help anyone new to the Renegade family, as a Professional Guide , I am here for you all.

    Partners in success,
    Warren Little
    http://NetworkMarketingChampions.squarespace.com
    http://NetworkMarketingSolutions.info

    Comment by Warren Little — May 12, 2009 @ 8:44 pm

  32. Getting that heavy hitter that uplines talk to you about is something I’ve always tried to find out how to do. It didn’t make sense. Not when I was getting the reactions I was getting. I knew I couldn’t be a heavy hitter even though that’s what they told me. I wish I had your help when I started my business and now I know there is something good for those that want to put in the effort to get what they want out of network marketing. Thanks for giving us a path to follow.

    Comment by Rick Salas — May 13, 2009 @ 7:14 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment